Publishing a book is exciting, but connecting with readers after the book comes out is just as important. The good news is that today’s digital tools make it easier than ever to stay in touch, encourage others, and share your message.
Here are seven simple ways you can build stronger connections with your audience online:
1. Share Scripture and Personal Insights
Pick a favorite Bible verse and write a short reflection about why it matters to you. Share it where your readers already spend time:
Facebook – Great for longer reflections and sparking conversation in the comments.
Instagram – Pair the verse with a photo, a Reel, or a simple graphic.
X (formerly Twitter) – Post a short verse and one quick takeaway.
LinkedIn – If your audience is more professional, post your reflection in a way that relates faith to everyday work and life.
These small, consistent posts give readers encouragement while showing them the faith and heart behind your writing.
2. Host Live Q&A Sessions
Go live on Facebook, Instagram, or Zoom to answer reader questions about your writing process, your faith, or your book’s themes. These real-time conversations help readers feel like they’re part of your journey.
3. Create a Reader Group
Consider starting a small online group—like a private Facebook community—where readers can talk about your book, share what stood out to them, and encourage one another. It’s a great way to keep the conversation going.
4. Share Behind-the-Scenes Moments
Let readers peek into your everyday life as an author. Snap a photo of your writing desk, a sticky note with an outline, or even the coffee that fuels your work. Here are a few tips:
Instagram Stories or Reels – Great for quick, casual updates with photos or short videos.
Facebook – Post an album or carousel showing your writing process over time.
TikTok – Share 30-second clips of “a day in the life” as an author or a funny behind-the-scenes moment.
These glimpses show readers that you’re real and relatable—not just someone behind a book cover.
5. Record Short Video Devotionals
Videos are easy for readers to engage with and feel personal. Try creating short 2–3 minute devotionals or reflections connected to your book and edit it for YouTube, Instagram, Facebook, and TikTok. They give people a reason to keep coming back to hear more.
6. Offer Free Extras
Give readers a little something extra in your eblasts—like a downloadable study guide, discussion questions, or a printable prayer journal. These tools help them dive deeper into your message and share it with friends or small groups.
7. Invite Reader Stories
Ask your readers how your book has encouraged or inspired them, and share their stories (with permission) on your website or social pages. Make sure to add them as a collaborator on Instagram and Facebook to increase engagement. Highlighting their voices shows you value their experiences and builds a sense of community.
Wrapping Up
Connecting with readers online doesn’t have to be complicated. A little consistency, some creativity, and a willingness to be real go a long way. Try out a few of these ideas and see which ones help you engage best with your audience.
Shine a Light on Your Work
Reaching readers online is just one way to grow your audience. Winning an Illumination Book Award takes it a step further by showcasing your book to new readers, retailers, and media outlets. Recognition through the awards helps your message stand out and affirms the impact of your work.
Enter today and let your book shine in a bigger way.
